welcome to
music industry at usc
where music meets community
Music Industry at USC recreates the music industry at a university scale, bringing together artists and industry-minded students to collaborate, learn, and build across every part of the process. Through workshops, events, and industry programming, we teach how the music industry actually works— from creation to production, marketing, and execution. By connecting talent with those focused on strategy, content, and behind-the-scenes roles, we create a collaborative environment where students gain hands-on experience, support one another, and turn their interests into real skills and pathways beyond campus.